The synergy created by linking the past, the present, and our city will be the catalyst for changing the way the MSO does business and engages with our community. Our patrons and our community as a whole will have a new way to be connected to the music, to the artists, and to each other.
The Milwaukee Symphony Center will be a source of, and a destination for, artistry and inspiration offering opportunities that foster learning, connecting, and experiencing performances in a new way.
In addition to allowing the MSO to control its own destiny through fiscal sustainability and freedom in scheduling, a new hall will grow and improve the MSO artistically through rehearsal and performance in an acoustically superior hall. Performance halls are instruments that respond and resonate to the sound that its performers produce. By making the music more vivid, clear, and exciting, a great concert hall impresses a memorable auditory image on both musicians and audience members.
The Milwaukee Symphony Center will offer patrons:
With control of its own calendar, the MSO will have the opportunity to explore artistic endeavors that require significant advanced planning and scheduling flexibility:
Supporting the new Milwaukee Symphony Center project is making an investment in the greatness of Milwaukee. The MSO is uniquely positioned to bring an influx of 1,750 patrons each weekend over 40 weekends each year to West Wisconsin Avenue.
Outcomes of your support include:
Potential for the new Milwaukee Symphony Center extends beyond the renovation of a physical building.
Creative forces are combining all over West Wisconsin Avenue; this endeavor can be the cornerstone. Outcomes for the performing arts community include:
Milwaukee’s performing arts scene is truly among the most vibrant and culturally significant in the country. As one of the state’s premier cultural institutions, the MSO is often the gateway that brings more people of all walks of life to appreciate the performing arts. And without it, Milwaukee’s relevance as great place to live, work, and play would be diminished. It’s fitting that the new Milwaukee Symphony Center will create more space and experiences needed to move, motivate, and enlighten both longstanding patrons and brand-new audiences of the performing arts.
By selecting this location, the MSO is making the choice to maintain the integrity of an existing cultural, historic, and architectural treasure, eliminating the further deterioration of a city landmark, and transforming it into an opportunity for economic and organizational development.